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From shabby to chic

I have been creating tire accessories for years now and I have noticed this is a growing design style. So, I am considering organising the first “Tire into Fashion” catwalk and trade show. The event will introduce tire up-cycling brands from all over the world; showcasing the designs, solutions and speakers. It’s time to show what we can do with this tough material. There is a growing tire waste problem, there are 3 billion scrap tires generated every year. We need to share this problem to create an awareness and find a solution. It is the time to highlight solutions and start to change for the future! We have caused these problems and must find the solution. Would you be...

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